Attention in VR

Virtual Reality and 360 storytelling is a field full of innovators. They are no set boundaries and most creators are figuring out innovative rules as they go. This makes the medium exciting but at the same time a little frustrating as there are no set rules for what works in VR and what doesn’t. One major challenge in VR content creation is directing user attention.

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Learning from Data in Virtual Reality

Virtual Reality is fundamentally different from web or mobile content. Virtual Reality offers more user interaction than any other form of content. While using VR content user is cut off from the real world. In such a case users’ spatial information becomes lot more important in understanding his behaviour. Hence VR gives us an opportunity to collect unprecedented level of data to measure user behaviour. Read More